Viña Santa Rita Appoints Schenk Family UK as GB Off-Trade Distribution Partner
17th March 2026
Viña Santa Rita, one of Chile’s most internationally recognised wine producers, has entered a new partnership with Schenk Family UK, who will take on the GB off-trade channel distribution of Santa Rita Estate wines.
Schenk Family UK, in collaboration with Viña Santa Rita, will focus on developing the Santa Rita off-trade business in a meaningful and sustainable way, aligning with customer needs and reflecting consumer preferences.
The alliance brings together two wine companies with shared values centred on quality, sustainability and long-term brand building. Schenk Family’s extensive experience in the UK off-trade, combined with Viña Santa Rita’s strong brand heritage and diverse premium portfolio, creates a clear strategic alignment focused on driving sustainable growth.
Helena Martin, Managing Director of Schenk Family UK, commented:
“We are delighted to be partnering with Viña Santa Rita, a producer with an outstanding reputation and a portfolio that resonates strongly with today’s UK consumers. There is a clear alignment between our two companies in terms of values, ambition and approach to the market, and we look forward to working closely together to unlock the full potential of the Santa Rita ranges in the Great Britain off-trade.”
Lucy Ward, Head of GB Off-Trade, Viña Santa Rita, added:
“We are very much looking forward to building on our relationship with Schenk Family in Great Britain. Their deep understanding of the GB off-trade and their proven track record in building brands make them an ideal partner for Santa Rita. We share a common vision for long-term, sustainable growth, and we are excited about the opportunities ahead as we work together to further strengthen Santa Rita brands’ presence in Great Britain.
